Sex is a taboo subject in Kenya, causing many people to feel uncomfortable purchasing condoms in public. In order to provide a discreet way for men and women to gain access to protection, Kenyan businesswoman Faith Ndiwa, CEO of La Bonte Ltd, has started a condom delivery service called “Dial-A-CD.”
The anonymous delivery service brings discreetly packaged Euphoria condoms via motorbike directly to the customer’s door. Customers can dial the toll-free number 24 hours a day and their package will be dropped off within 15 minutes. The price for a packet of 3 condoms ranges from 200 to 300 Kenyan shillings ($2.50-$3.80) depending on delivery and payments are made via mobile money. The service is currently available anywhere in Nairobi, Mombasa, Kisumu and Eldoret, including public places like bars or clubs.
Faith Ndiwa, who is a doctor as well as CEO, told BBC that she has lost a lot of friends to AIDS because “they shied off buying condoms.” While a recent government survey said at least 1.2 million people in Kenya currently live with HIV, the prevalence rate has decreased from 7.2% to 5.6% over the last five years. Ndiwa hopes that the delivery service will help reduce new instances of HIV infection. She says that in addition to wanting to provide protection she is also very concerned about ensuring the privacy of her customers so that they feel safe using the service.
In the two weeks before the official Valentine’s Day launch, the dial-a-condom service had already reached 4000 customers, with the bulk of business happening on weekends. There are plans to expand the program in Tanzania, Uganda and Rwanda, although no timeline for this has yet been given.
This post was originally published in early 2014.